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Jeanteur and Paoli (1971a, August 01). Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]. ANA - ESOMAR. Retrieved September 27, 2024, from
Paoli and Jeanteur (1971a, August 01). Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing). ANA - ESOMAR. Retrieved September 27, 2024, from
Demetrescu, M. C. (1969a, August 01). Market research and forecasting the elasticity of demand and its analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research
Schaefer, W. (1965a, June 15). Should advertisements be "believable" or "convincing"?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/should-advertisements-be-believable-or-convincing-
d'Angelo, D. (1963a, June 15). Use of the marketing experiment in the market development for new products. ANA - ESOMAR. Retrieved September 27, 2024, from