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Dugdale, M. (1985a, June 15). Do words have meaning across languages and cultures?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/do-words-have-meaning-across-languages-and-cultures-
van Westendorp, P. H. (1963a, June 15). The IPM-CC rating technique in psychological market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-ipm-cc-rating-technique-in-psychological-market-research