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Busch, B. (1996a, December 01). Accident, fact or fiction?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/accident-fact-or-fiction-
B.V., A. (1990a, June 15). ARF model for evaluating media . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/arf-model-for-evaluating-media-
Theunens and Crossman (1988a, June 15). Developing a volume estimation procedure for new agrichemicals. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/developing-a-volume-estimation-procedure-for-new-agrichemicals
van der Poel, H. (1987a, November 25). Evaluating the advertising revenue for a new title . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-advertising-revenue-for-a-new-title-
Schmidt, M. (1987a, October 26). An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
Corstjens, Laurent and Rostand (1987a, October 08). Evaluating the impact of marketing mix variables on market shares. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares
Forsyth, D. P. (1985a, November 27). Move to market focus revitalises research at McGraw-Hill publishing . ANA - ESOMAR. Retrieved September 27, 2024, from
Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-promotions-cost-effectively
Brown and Roach (1985a, February 27). Uses and application of IMS databases and information sources for competitor analysis. ANA - ESOMAR. Retrieved September 27, 2024, from