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Barrett and Bertolotti (1992a, June 15). Brand evaluation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-evaluation
Factor and Hustaix (1991a, June 15). If only life was so simple!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/if-only-life-was-so-simple-
Ilsley, C. (1991a, June 15). New product research in the travel and tourism market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-product-research-in-the-travel-and-tourism-market
Grose and Bowditch (1991a, June 15). Pharmaceutical pricing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pharmaceutical-pricing
Huisman, D. (1991a, June 15). Ex-ante measurement of price-sensitivities in case of multi-attribute products. ANA - ESOMAR. Retrieved September 27, 2024, from
Hustaix, Alberti and Gaschignard (1990a, September 01). The phoenix rises from the ashes. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-phoenix-rises-from-the-ashes
Frearson and Richards (1990a, June 15). Margin optimisation throughout the brand life-cycle. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/margin-optimisation-throughout-the-brand-life-cycle
Lewandowski, R. (1988a, September 01). The effective use of the tools of analysis by marketing-mix (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-effective-use-of-the-tools-of-analysis-by-marketing-mix-french-
Axelrod, J. N. (1988a, September 01). How to predict the sensitivity of demand to price. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-predict-the-sensitivity-of-demand-to-price