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Research papers

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
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Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/alchemy--9439