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Morello, G. (1972a, June 15). Segmentation and typology: An appraisal . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/segmentation-and-typology-an-appraisal-
Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved September 27, 2024, from
Perruche, Rouge, Miraglia, Geiger and Lagioni (1969a, March 05). Industrial data and new trends in industrial marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/industrial-data-and-new-trends-in-industrial-marketing-research
Newill, D. W. (1969a, March 05). Conclusion . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/conclusion-
Sanna, E. (1965a, June 15). Recent developments of market research in Italy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/recent-developments-of-market-research-in-italy
Sittenfeld, H. (1965a, June 15). Market research in Germany. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-in-germany
Lickorish, L. J. (1963a, August 01). The research activities of the International Union of Official travel organisations. ANA - ESOMAR. Retrieved September 27, 2024, from
Mardessich, B. (1959a, June 15). A new concept of marketing (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing-french-
Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing