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Donato and Soong (1994a, May 01). Theory and data in the design of interactive television structures. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/theory-and-data-in-the-design-of-interactive-television-structures
Kiefl, B. (1994a, May 01). Testing consumer interest in the electronic highway: What do consumers want?. ANA - ESOMAR. Retrieved September 27, 2024, from