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Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes
Wage, J. L. (1960a, June 15). Mytho-mathematosis in marketing decisions?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mytho-mathematosis-in-marketing-decisions-
Stern, H. (1960a, June 15). Contribution to the discussion Thursday afternoon, September 15th. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/contribution-to-the-discussion-thursday-afternoon-september-15th
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes-french-