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Adler, M. K. (1966a, September 01). The marketing management of research and development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-marketing-management-of-research-and-development
Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-
Shankleman, E. (1959a, June 15). The quantification of marketing factors (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-quantification-of-marketing-factors-french-
Shankleman, E. (1959a, June 15). The quantification of marketing factors. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-quantification-of-marketing-factors