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Beattie, D. W. (1970a, June 15). Marketing a new product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-a-new-product
Hayhurst and Wills (1969a, June 15). Broadscale projection methods from test marketing data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/broadscale-projection-methods-from-test-marketing-data
Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-revolution-in-test-marketing-
Brown, D. (1966a, September 01). Test marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/test-marketing
Hbger, A. (1966a, September 01). Possibilities of test marketing (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/possibilities-of-test-marketing-german-
Hbger, A. (1966a, September 01). Possibilities of test marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/possibilities-of-test-marketing
Besmer, H. (1966a, August 01). Test marketing renewed in the test . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/test-marketing-renewed-in-the-test-
Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/trends-in-test-marketing-research
Nowik, H. (1963a, June 15). The use of retailer panel for test marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-retailer-panel-for-test-marketing