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Research papers

Ethical do's and don'ts in the financial servicing of customers

Although banks tend to be considerate about implications of marketing decisions, their actions are quite often portrayed in media as unethical.This study seeks insight in what constitutes headline news; what constitutes an ethical problem; and the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Gino De Vooght, Lieve Schurgers, Dirk Schyvinck, Hakim Zemni, Ben Decock, An Schmücker
September 19, 2004
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Citation

De Vooght et al. (2004a, September 19). Ethical do's and don'ts in the financial servicing of customers. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/ethical-do-s-and-don-ts-in-the-financial-servicing-of-customers


Research papers

Change will be standard

Financial Services Companies (FSC’s) are facing a decade in which change will be standard and business as usual the exception. To cope with that situation FSC’s must explore marketing and information technology in an explicitly different...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Joseph L. Nuissl
June 15, 1992
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Citation

Nuissl, J. L. (1992a, June 15). Change will be standard. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/change-will-be-standard