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Research papers

Unspoken Answers and the Power of Implied Meaning

Insight and marketing professionals are constantly asked to anticipate how changes in culture will impacttheir business. Despite billions of data-points being analysed across thousands of tools, we remainoverwhelmed with information and underwhelmed...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michelle Gansle, Ujwal Arkalgud
Companies: McDonald's Corporation, Lux Research Inc.
September 26, 2022
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Citation

Gansle and Arkalgud (2022a, September 26). Unspoken Answers and the Power of Implied Meaning. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/unspoken-answers-and-the-power-of-implied-meaning


Magazines

Research World (January 2006)

In this respect, one could say that the main purpose of modern market research is also in fact to develop pronouncements for governments and business about what will happen in the future. Providing insights into markets and the motivation of...

Catalogue: Research World 2006
Author: ESOMAR B.V.
January 1, 2006
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Citation

B.V., E. (2006a, January 01). Research World (January 2006). ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/research-world-january-2006-