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Serre, Mariotte and Antoine (1996a, June 15). Monitoring customers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/monitoring-customers
Harding, C. (1995a, June 15). Evaluating commercial communication effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-commercial-communication-effectiveness
Paulsen, H. (1995a, June 01). Good quality for better quantity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/good-quality-for-better-quantity
Schoenacker, M. A. (1995a, May 01). The function and positioning of the market researcher regarding total quality programmes in Brazil. ANA - ESOMAR. Retrieved September 27, 2024, from
Sampson, P. (1994a, September 01). Let's take a new look at brand image measurement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/let-s-take-a-new-look-at-brand-image-measurement
Hasson and Ladet (1994a, September 01). New cultural maps for the 90's. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-cultural-maps-for-the-90-s
Peel and Johnston (1994a, June 15). Mystery shopping it volume products making the channel accountable. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mystery-shopping-it-volume-products-making-the-channel-accountable
Schiavone, N. P. (1994a, May 01). Quality methods, quality results! . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/quality-methods-quality-results-
McNeil, R. (1993a, September 01). Staff research and total quality management. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/staff-research-and-total-quality-management