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Rode, F. A. (1980a, June 15). Application of primary surveys and desk research to media planning . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning-
Tuck, M. (1980a, June 15). Practical frameworks for advertising and research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/practical-frameworks-for-advertising-and-research-
Broadbent, S. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/introduction-1945
McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/star-track
Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/planning-and-monitoring-a-successful-magazine-launch
Kurtulu, K. (1979a, November 01). Estimating the market share, readers profile and important attributes of a newspaper. ANA - ESOMAR. Retrieved September 27, 2024, from
Roos, B. (1979a, October 01). How can qualitative research help to seek and evaluate new ideas. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-can-qualitative-research-help-to-seek-and-evaluate-new-ideas
Kaisin, P. (1979a, June 15). Tactical contribution made by research into retail banking. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tactical-contribution-made-by-research-into-retail-banking
Piquet and de Jaham (1979a, June 15). What role should research play during an economic crisis? (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-role-should-research-play-during-an-economic-crisis-french-