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Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness
van Westendorp, P. H. (1989a, September 01). NSS target monitor. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/nss-target-monitor
Berg, Gunnefur and Grenabo (1989a, September 01). New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups. ANA - ESOMAR. Retrieved September 27, 2024, from
Hesse , W. (1989a, August 15). Value partners. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/value-partners
Fiori and Peigne (1989a, June 15). Selecting advertising routes for older target audiences (more than one way to skin a cat). ANA - ESOMAR. Retrieved September 27, 2024, from
Lioret and Vaubrun (1988a, September 01). Territorial marketing or marketing tailored to the needs of local government. ANA - ESOMAR. Retrieved September 27, 2024, from
Lioret and Vaubrun (1988a, September 01). Territorial marketing or marketing tailored to the needs of local government (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Coxon and Johnson (1988a, September 01). The application of geodemographics to retailing- Meeting the needs of the catchment. ANA - ESOMAR. Retrieved September 27, 2024, from
Troiano, J. (1988a, September 01). The three masks of Eve. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-three-masks-of-eve