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Feddersen, B. H. (1961a, June 15). Word of mouth and media (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/word-of-mouth-and-media-german-
Alpers, H. (1961a, June 15). A market with fine prospects (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-market-with-fine-prospects-german-
Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-german-
Ax, J. (1961a, June 15). Models in market research (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/models-in-market-research-german-
Graf Blücher, V. (1961a, June 15). Methodical approaches to a study of the labour market in an economy of full employment (German). ANA - ESOMAR. Retrieved September 27, 2024, from