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Dierks, S. (1997a, June 15). Radio in the media-mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/radio-in-the-media-mix
Wild, C. (1997a, June 15). Qualities of radio advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualities-of-radio-advertising
Baker, S. (1996a, December 01). Consumer cognitions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/consumer-cognitions
Dornach and Meyer (1996a, May 01). Customer satisfaction . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/customer-satisfaction-
Filipp and Nippa (1995a, November 01). Vision and research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/vision-and-research
Wirkner, M. (1995a, November 01). Readership research for local free-sheets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/readership-research-for-local-free-sheets
Müller-Veeh, D. (1995a, July 01). Radio research in Germany. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/radio-research-in-germany
Koschler and Merz (1995a, June 15). Sport sponsorship in isolation versus its integration into classical advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
Dittrich, W. (1995a, June 15). Increasing revenues in furniture sales by increasing customer retention. ANA - ESOMAR. Retrieved September 27, 2024, from