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Dobson and Morris (1998a, June 15). The new generasiansâ¢. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-new-generasians-
Yasue and Wen (1998a, June 15). Asian youth and implications for marketing strategies. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/asian-youth-and-implications-for-marketing-strategies
Head, Cohen and Marcovici (1997a, October 22). Polo Jeans Company . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/polo-jeans-company-
Smith, G. (1997a, October 22). How to advertise effectively to children and youth?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-advertise-effectively-to-children-and-youth-
Fuller and From Thygesen (1997a, October 22). Complacency kills. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/complacency-kills
Melzer-Lena, Hansen, Blum and Dammler (1997a, October 22). Media reality of kids . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-reality-of-kids-
Wyckham and Collins-Dodd (1997a, October 22). Learning brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/learning-brands
Thomson and Woodham (1997a, October 22). Myths and realities of the global young consumer . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/myths-and-realities-of-the-global-young-consumer-
Troiano, J. (1997a, June 15). Brazilian teenagers go global. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brazilian-teenagers-go-global