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Olsen and Andersen (1987a, November 25). Media profit and market gaps. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-profit-and-market-gaps
Konrad and Kline (1979a, October 01). Perceptual maps as aids for new product development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/perceptual-maps-as-aids-for-new-product-development
Hansen, F. (1976a, June 15). The perception of media contents by producers and audience. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-perception-of-media-contents-by-producers-and-audience