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Joannis, H. (1973a, June 15). From research to creation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-research-to-creation
Adams and Lovell (1973a, June 15). Promise nipped in the bud. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/promise-nipped-in-the-bud
Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/refining-methods-in-advertising-research
Fallaw, E. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/report-back-from-working-group-iii
Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-
van Tulder, J. J. (1969a, June 15). Pre-testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing
Gregory, W. (1969a, June 15). Researching research the market for TV commercials pre-testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/researching-research-the-market-for-tv-commercials-pre-testing
Caffyn and Loyd (1968a, June 15). Predicting effects of brand name and consumer proposition on consumer purchase decisions. ANA - ESOMAR. Retrieved September 27, 2024, from
Stapel, J. (1967a, June 15). Post-testing and pre-testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved September 27, 2024, from