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Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-promotions-cost-effectively
Hodgson, P. B. (1984a, June 15). Centralised multi-national research in the travel industry. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/centralised-multi-national-research-in-the-travel-industry
Sparrow, N. H. (1984a, June 15). A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research. ANA - ESOMAR. Retrieved September 27, 2024, from
van der Herberg and van Westendorp (1984a, June 15). More value from image research for less money. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/more-value-from-image-research-for-less-money
Kelly, E. A. (1984a, June 15). A United States perspective on the status and future of international marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
Vloemans, J. (1984a, June 15). Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland. ANA - ESOMAR. Retrieved September 27, 2024, from
van Westerhoven, E. M. (1984a, June 15). Information technology bypasses boundaries. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/information-technology-bypasses-boundaries
Nagashima, A. (1983a, June 15). Marketing research works: A case of Mexicana Airlines (MX). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-research-works-a-case-of-mexicana-airlines-mx-
Clemens, J. (1982a, June 15). Media measurement by telephone and viewdata. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-measurement-by-telephone-and-viewdata