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Hulks, R. (1988a, June 15). The impact and effect of new user-oriented computer facilities in media planning. ANA - ESOMAR. Retrieved September 27, 2024, from
Mulholland, H. (1987a, November 25). Magazines covers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/magazines-covers
Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-
Corstjens, Laurent and Rostand (1987a, October 08). Evaluating the impact of marketing mix variables on market shares. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares
Bol and Speh (1986a, June 04). How retailers can profit from scanners. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-retailers-can-profit-from-scanners
Bol, J. (1985a, November 27). Strategies for analysing scanner data for publishers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/strategies-for-analysing-scanner-data-for-publishers
Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research
Shalofsky and di San Germano (1985a, November 06). Sponsoring impact and how to read it. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sponsoring-impact-and-how-to-read-it
Mackie, A. M. (1982a, June 15). Predicting levels of nuisance from traffic changes. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/predicting-levels-of-nuisance-from-traffic-changes