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Krejtman and Tchertoff (1977a, November 01). The participant observation as an adequate technique to built a brand diversification strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
Warren, M. (1977a, November 01). Interview-based research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/interview-based-research
Green, J. L. (1977a, June 15). SIMALTO. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/simalto
Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method-german-
Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method
, C. (1973a, June 01). Notes on visit to 'Insight'. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/notes-on-visit-to-insight-
Buck and Boggis (1972a, June 15). The interviewers' role with new methods of data collection. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-interviewers-role-with-new-methods-of-data-collection
Pymont, B. C. (1970a, September 01). The development and application of a new micro market testing technique. ANA - ESOMAR. Retrieved September 27, 2024, from
Rasmussen, A. (1968a, June 15). Market research in the 1970's. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-in-the-1970-s