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Tuite, C. (1991a, June 15). Approaches to tracking the impact of national destination advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
Schneider, H. G. (1991a, June 15). Search for the real market and real development: The treatment days analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
Cooke, T. D. (1990a, September 01). Third world meets first world . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/third-world-meets-first-world-
Richard, K. D. (1990a, June 15). Consequences of the fall of the Purity Law (Reinheitsgebot) for the German beer market. ANA - ESOMAR. Retrieved September 27, 2024, from
Gronhaug, Warneryd and Hansen (1989a, September 01). Excellent marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/excellent-marketing
Learner, Phillips and Rousseau (1988a, September 01). Managing marketing productivity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/managing-marketing-productivity
Olson, D. W. (1984a, June 15). Validation of copy: Testing measures based on in-market performance. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/validation-of-copy-testing-measures-based-on-in-market-performance
Schirp, L. W. (1983a, June 15). Forecasts in pharmaceutical product-groups. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasts-in-pharmaceutical-product-groups
Tigert, D. J. (1980a, June 18). Impact of change on retail strategy, structure and performance . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/impact-of-change-on-retail-strategy-structure-and-performance-