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Neumann, T. (1996a, November 11). Some differences in planning are unavoidable. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/some-differences-in-planning-are-unavoidable
Gummesson, E. (1996a, November 01). Relationship marketing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/relationship-marketing-
Kyziridis, Saren and Tzokas (1996a, November 01). Sales management . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sales-management-
Ahn and Maitland (1996a, November 01). Forecasting without data a fool's dream? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasting-without-data-a-fool-s-dream-
Holmberg and Magi (1996a, November 01). Who decides for the undecided customer? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/who-decides-for-the-undecided-customer-
Rich and Sharot (1996a, November 01). Media measurement in a megacity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-measurement-in-a-megacity
Lin, L. Y. (1996a, November 01). Regional diversity in China and its impact on pricing strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/regional-diversity-in-china-and-its-impact-on-pricing-strategy
Feldwick, P. (1996a, September 01). Do we really need brand equity?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/do-we-really-need-brand-equity-
Restall and Auton (1996a, September 01). From passivity to interaction? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-passivity-to-interaction-