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Gray and Wilcox (1995a, July 01). The UK reach and frequency model. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-uk-reach-and-frequency-model
Bell and Francis (1995a, June 15). Consumer direct mail. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/consumer-direct-mail
Harris and Retejum (1995a, June 15). European retail market structures. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/european-retail-market-structures
Kitchen and Moss (1995a, June 15). Marketing and public relations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-and-public-relations
Topping, N. (1994a, June 15). Measuring up to your own standards. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-up-to-your-own-standards
Yentis and Bond (1994a, June 15). Andrex comes out of the closet. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/andrex-comes-out-of-the-closet
Yates and Doe (1994a, May 01). Maintaining the representativeness of results from an audience measurement panel. ANA - ESOMAR. Retrieved September 27, 2024, from
Ehrenberg and Mills (1994a, May 01). Viewer's willingness to pay and programme choice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/viewer-s-willingness-to-pay-and-programme-choice
Henry, L. (1993a, June 15). Fact or fiction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/fact-or-fiction