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Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research
Adler, M. K. (1961a, June 15). Sampling and interviewing in industrial research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sampling-and-interviewing-in-industrial-research