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Montemayor-Orr, M. C. (1987a, June 15). The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry. ANA - ESOMAR. Retrieved September 27, 2024, from
Almquist and Kirby (1986a, February 26). The role of qualitative research in planning new industrial products. ANA - ESOMAR. Retrieved September 27, 2024, from
Miettinen and Sairanen (1985a, November 27). The importance of being the first in a rapidly growing market . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-importance-of-being-the-first-in-a-rapidly-growing-market-
Haworth and Holmes (1984a, June 15). A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results. ANA - ESOMAR. Retrieved September 27, 2024, from
Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process
Papadopoulos, N. (1983a, November 02). Assessing new product opportunities in international markets . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/assessing-new-product-opportunities-in-international-markets-
Klein, Moore and Eubank (1983a, November 02). Getting the product mix strategy right via model for positioning assessment and potential prediction. ANA - ESOMAR. Retrieved September 27, 2024, from
Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-screening-and-product-optimization-
Crossman and Hayes (1983a, November 02). Simulated test markets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/simulated-test-markets