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Videos

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Akiko Koyasu, Yoshiaki Saito
November 22, 2023
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Citation

Koyasu and Saito (2023a, November 22). Crystallising the Digital First Moment of Truth of Unknown Targets . ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/crystallising-the-digital-first-moment-of-truth-of-unknown-targets--12325


Videos
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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores


Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michaela Charette
December 12, 2018
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Citation

Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/mcnext


Videos

Shifting customer engagement in the multichannel retail era

Consumers are making significant changes in the way they shop for groceries with important implications for brands and retailers. In grocery retail, across the globe, many brands now see one-fifth to almost half their sales from online purchases. Not...

Catalogue: Asia Pacific 2017: Discoveries
Author: Teeradet Dumrongbhalasitr
December 4, 2017
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Citation

Dumrongbhalasitr, T. (2017a, December 04). Shifting customer engagement in the multichannel retail era. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/shifting-customer-engagement-in-the-multichannel-retail-era


Videos

Sound research

How SONOS boosted its growth trajectory by leveraging a universal structure modeling

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
June 15, 2016
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Citation

Feick and Buckler (2016a, June 15). Sound research. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/sound-research