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Richard, K. D. (1990a, June 15). Consequences of the fall of the Purity Law (Reinheitsgebot) for the German beer market. ANA - ESOMAR. Retrieved September 27, 2024, from
Gronhaug, Warneryd and Hansen (1989a, September 01). Excellent marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/excellent-marketing
Learner, Phillips and Rousseau (1988a, September 01). Managing marketing productivity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/managing-marketing-productivity
Olson, D. W. (1984a, June 15). Validation of copy: Testing measures based on in-market performance. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/validation-of-copy-testing-measures-based-on-in-market-performance
Schirp, L. W. (1983a, June 15). Forecasts in pharmaceutical product-groups. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasts-in-pharmaceutical-product-groups
Tigert, D. J. (1980a, June 18). Impact of change on retail strategy, structure and performance . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/impact-of-change-on-retail-strategy-structure-and-performance-
Oliver, R. A. (1977a, June 15). An evaluation of the use made of evaluation research in a national tourist board. ANA - ESOMAR. Retrieved September 27, 2024, from
Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/summing-up
Sargood, R. (1976a, June 15). Research for progress, performance & profit. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-for-progress-performance-profit