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Baker, M. J. (1972a, June 15). Identifying the early adopter of new industrial products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/identifying-the-early-adopter-of-new-industrial-products
Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products
Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-on-the-launching-of-new-publication
, C. (1972a, April 19). Research on babycare products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-on-babycare-products
Beattie, D. W. (1970a, June 15). Marketing a new product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-a-new-product
Hayhurst and Wills (1969a, June 15). Broadscale projection methods from test marketing data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/broadscale-projection-methods-from-test-marketing-data
Caffyn and Loyd (1968a, June 15). Predicting effects of brand name and consumer proposition on consumer purchase decisions. ANA - ESOMAR. Retrieved September 27, 2024, from
Day, R. L. (1967a, August 01). New products and market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-products-and-market-research