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Thomson and Woodham (1997a, October 22). Myths and realities of the global young consumer . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/myths-and-realities-of-the-global-young-consumer-
van Herk, M. C. (1993a, June 15). Multi-cultural marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/multi-cultural-marketing
Kosaka, H. (1992a, June 15). A Global marketing strategy responding to national cultures. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-global-marketing-strategy-responding-to-national-cultures
El-Tigi and Wafai (1992a, June 15). Localization versus standardization of global advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/localization-versus-standardization-of-global-advertising
Baudelot and Levine (1991a, June 15). For a supply-side marketing in television. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/for-a-supply-side-marketing-in-television
Andriessens, J. E. (1991a, June 15). Psychological VS geographical space in multi-country marketing strategies. ANA - ESOMAR. Retrieved September 27, 2024, from
Homma, N. (1991a, June 15). The continued relevance of cultural diversity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-continued-relevance-of-cultural-diversity
Andriessens, J. E. (1990a, June 15). New developments in the European market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-developments-in-the-european-market
Steiner and Wolfe (1990a, June 15). Multi-cultural strategic qualitative research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/multi-cultural-strategic-qualitative-research