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Rohrbach, B. (1979a, October 01). How to solve innovation problems systematically. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-solve-innovation-problems-systematically
van Hamersveld, M. (1979a, October 01). The innovation process in consumer electronics. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-innovation-process-in-consumer-electronics
Poulson, J. (1979a, June 15). Treatment patterns in a changing world. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/treatment-patterns-in-a-changing-world
Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-models-for-use-in-practice
Ephron, E. (1979a, March 01). Media research in the U.S. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-research-in-the-u-s
Lehtinen, U. (1979a, March 01). Problems and methods in export marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/problems-and-methods-in-export-marketing-research
Sheth, J. N. (1979a, March 01). Should multi-country advertising research be universal or unique?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/should-multi-country-advertising-research-be-universal-or-unique-
Webb, N. L. (1979a, March 01). Uniformity and diversity in research operations in the USA and Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
Liebman and Olasin (1979a, March 01). Software requirements for effective marketing and advertising information systems. ANA - ESOMAR. Retrieved September 27, 2024, from