You searched for: "Feasibility Study"

The results has been filter on Tags containing Matrix Approach.
ANA has found 1 results for you, in 118 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Effects of changing consumer lifestyles in the retail market

In this paper three topical ways of segmenting retail markets are discussed illustrating the principal advantages and unique insights afforded by each of them individually. By use of a matrix approach it will then be shown how they can be combined...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Douglas Parker
Company: Douglas Parker Associates (Pty) Ltd.
June 15, 1995
×

Citation

Parker, D. (1995a, June 15). Effects of changing consumer lifestyles in the retail market. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/effects-of-changing-consumer-lifestyles-in-the-retail-market