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Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-
Ehrenberg, A. S. (1962a, June 15). Some applications of a mathematical model of consumer purchase. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/some-applications-of-a-mathematical-model-of-consumer-purchase
Horn et al. (1960a, September 13). The application of survey methods to forecasting. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting-116
von Dohnanyi, K. (1960a, September 13). The application of survey methods to forecasting. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting
von Dohnanyi, K. (1960a, June 15). The application of survey methods to forecasting (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting-french-
Belson, W. A. (1959a, June 15). A new technique in matching and prediction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction
Belson, W. A. (1959a, June 15). A new technique in matching and prediction (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction-french-
Deutsch, E. (1957a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution