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Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-quality-of-magazine-and-tv-exposures
Jannacone and Salamon (1980a, June 15). Mass media and free time. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mass-media-and-free-time
Hulks and Thomas (1980a, June 15). An international model for the prediction of television coverage and frequency distribution. ANA - ESOMAR. Retrieved September 27, 2024, from
Stoessl and Clemens (1979a, March 01). High ratings can be wrong. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/high-ratings-can-be-wrong
Joyce, T. (1978a, June 01). Advertising and purchasing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-and-purchasing
Speetzen, R. (1977a, June 15). Plus print. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/plus-print
Bakker, S. (1976a, March 10). Qualitative media research in practice . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-media-research-in-practice-
Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/cinema-versus-television