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Buck, S. (1986a, June 15). Single source data . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/single-source-data-
Horsley, C. (1986a, June 15). A quantified study on what people do during commercial breaks. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-quantified-study-on-what-people-do-during-commercial-breaks
Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved September 27, 2024, from
Towler, R. (1986a, June 15). Public opinion concerning television's coverage of politics. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/public-opinion-concerning-television-s-coverage-of-politics
West, M. (1986a, June 15). Good data for good media deals for advertisers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/good-data-for-good-media-deals-for-advertisers
Carper and Elzinga (1985a, November 27). Knowing how advertising works. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/knowing-how-advertising-works
Dawson , C. C. (1985a, November 27). The challenge from television. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-challenge-from-television
Herzog and Cruz (1985a, June 15). Country ways. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/country-ways
Barton, P. (1984a, June 15). MediLink. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/medilink