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McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/star-track
Schmidt, H. C. (1978a, September 01). A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance. ANA - ESOMAR. Retrieved September 27, 2024, from
Fann, M. (1978a, June 14). A manufacturer's view of promotions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-manufacturer-s-view-of-promotions
Kling, A. (1976a, June 15). "What if" this promotion had not been run at all?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/-what-if-this-promotion-had-not-been-run-at-all-
Andriessens, J. E. (1976a, June 15). Introduction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/introduction-1504
Ehrenberg, A. S. (1976a, June 15). Learning about promotions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/learning-about-promotions
Matthews, M. (1971a, June 15). Some comments . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/some-comments-
Bonnafont, J. (1971a, June 15). Test and physical simulation of schemes directed to the consumers . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/test-and-physical-simulation-of-schemes-directed-to-the-consumers-
Parfitt, J. (1971a, June 15). The application of panel techniques to promotion measurement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-application-of-panel-techniques-to-promotion-measurement