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Svennevig, M. (1987a, June 15). Viewers are people too. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/viewers-are-people-too
Rhodes and Vassiliou (1986a, June 15). The use of video as an advertising medium in the Middle East. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-video-as-an-advertising-medium-in-the-middle-east