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Parkyn, R. S. (1976a, September 01). TV advertising pre-testing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tv-advertising-pre-testing-
Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market?. ANA - ESOMAR. Retrieved September 27, 2024, from
Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market? (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Blackett, T. (1976a, June 15). The use of micro market testing in the evaluation of alternative promotional strategy . ANA - ESOMAR. Retrieved September 27, 2024, from
Bache and Hansen (1975a, August 01). A pre-test procedure which works. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-pre-test-procedure-which-works
Stofer, J. (1975a, August 01). Prognoses today for the behaviour of tomorrow. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/prognoses-today-for-the-behaviour-of-tomorrow
Stofer, J. (1975a, August 01). Prognoses today for the behaviour of tomorrow (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/prognoses-today-for-the-behaviour-of-tomorrow-german-
Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase
Maitland, C. N. (1975a, March 01). The difficulties and practicalities of advertising testing amongst doctors. ANA - ESOMAR. Retrieved September 27, 2024, from