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Research papers

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst, Becky Owens
Companies: Protagonist, LinkedIn
September 15, 2020
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Citation

Marshall, Verhulst and Owens (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust-11583


Research papers

Fast fashion delivered

Thus the proactive research was able to effectively utilise technology, passive techniques and leverage internal and secondary data available to deliver quality and on the go insights leading to improved engagement and increased revenue. There was...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Archana Pai, Priyanka Bhargav
November 11, 2018
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Citation

Pai and Bhargav (2018a, November 11). Fast fashion delivered. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/fast-fashion-delivered


Research papers

3 screen measurement: Soccer World Cup 2010

The paper illustrates the use of a new research approach to measure the effects of the 2010 FIFA World Cup via three multi-media screens; TV, internet and mobile devices. It will illustrate the benefits gained through the convergence of multiple...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Sean Conry, Karen Benezra, Samantha Singh
Companies: Nielsen, Forsta
September 15, 2010
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Citation

Conry, Benezra and Singh (2010a, September 15). 3 screen measurement: Soccer World Cup 2010. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/3-screen-measurement-soccer-world-cup-2010


Research papers

Contribution of typological studies to the elaboration of an advertising strategy

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Frédérique Madrières, Daniel Caumont
Company: Nestlé
June 15, 1976
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Citation

Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/contribution-of-typological-studies-to-the-elaboration-of-an-advertising-strategy


Research papers

Contribution of typological studies to the elaboration of an advertising strategy (French)

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Frédérique Madrières, Daniel Caumont
Company: Nestlé
June 15, 1976
×

Citation

Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy (French). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/contribution-of-typological-studies-to-the-elaboration-of-an-advertising-strategy-french-