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Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters
Laffy, R. (1966a, September 01). The Marsan method of research into new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-marsan-method-of-research-into-new-products
Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters-french-
Fletcher, R. (1966a, June 01). Pre-testing on the "creative workshop". ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing-on-the-creative-workshop-
Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-short-method-of-testing-the-brand-image
Delprat, D. M. (1965a, June 15). The use of attitude scales in testing advertisements. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-attitude-scales-in-testing-advertisements
Caffyn, J. M. (1965a, June 15). Telpex research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/telpex-research
Broadbent, S. (1963a, June 15). Regularity of reading. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/regularity-of-reading