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Research papers

MARKSEL

Nowadays there are several computer programs which seek essentially to supply media planners with tools which may enable them to reduce the degree of uncertainty which is associated with the selection of the supports to diffuse the advertising...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Luis Queirós
May 5, 1991
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Citation

Queirós, L. (1991a, May 05). MARKSEL . ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/marksel-


Research papers

MARKSEL (Portuguese)

Nowadays there are several computer programs which seek essentially to supply media planners with tools which may enable them to reduce the degree of uncertainty which is associated with the selection of the supports to diffuse the advertising...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Luis Queirós
May 5, 1991
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Citation

Queirós, L. (1991a, May 05). MARKSEL (Portuguese). ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/marksel-portuguese-


Research papers

Technology, strategic management and marketing

Due to the accelerating pace in which technological developments occur nowadays, technology is becoming an increasingly important strategic aspect. Therefore an increase in impact of technological issues on competitive relations can be observed. It...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Rudy Frambach
September 1, 1990
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Citation

Frambach, R. (1990a, September 01). Technology, strategic management and marketing. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/technology-strategic-management-and-marketing


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
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Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets (German)

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
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Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets (German). ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets-german-


Research papers

High tech single source panels for media research

'High-tech' Single Source, or electronic panels, are now a factor in both North America and Europe. Currently, however, these panels are restricted to monitoring certain behaviour - most typically television viewing and purchase of bar-coded...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: James P. King
June 15, 1990
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Citation

King, J. P. (1990a, June 15). High tech single source panels for media research. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/high-tech-single-source-panels-for-media-research


Research papers

High technology data collection for testing and measurement

This paper describes high technology data collection systems in consumer marketing research and their relationship to the more traditional methodologies and techniques. A brief background and history of data collection technology used in research is...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Laurence N. Gold
June 15, 1990
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Citation

Gold, L. N. (1990a, June 15). High technology data collection for testing and measurement . ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/high-technology-data-collection-for-testing-and-measurement-


Research papers

Thinking global and acting local

The challenge for European researchers in the 1990s is to meet the requirement for information which is truly global in scope, but which retains a clear focus on local markets and issues. The imminence of the Single Market is merely accentuating the...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Colin Buckingham
Company: Nielsen
June 15, 1990
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Citation

Buckingham, C. (1990a, June 15). Thinking global and acting local. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/thinking-global-and-acting-local


Research papers

Making better use of your data

The aim of this presentation is to discuss the ways in which we have developed our software to meet the needs of the market researcher and to take advantage of the latest technology. My company, Market Research Software, has developed a range of...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Phil Hearn
June 15, 1990
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Citation

Hearn, P. (1990a, June 15). Making better use of your data. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/making-better-use-of-your-data