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Bouroche, Marc and Tenenhaus (1975a, August 01). Application of conjoint measurement to marketing problems and media research. ANA - ESOMAR. Retrieved September 27, 2024, from
Drummond, D. W. (1974a, September 01). The package is the last message. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-package-is-the-last-message
, C. (1973a, November 03). Qualitative research on new Manikin pack designs. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-new-manikin-pack-designs
Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
Faison, E. W. (1961a, June 15). The role of visual research in the European marketing revolution. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-of-visual-research-in-the-european-marketing-revolution