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van Vliet, J. L. (1980a, June 18). Report of the working group . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/report-of-the-working-group-
Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changing-the-brand-image