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Kucera, H. (1982a, June 15). The influence of poster size on recognition scores. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-influence-of-poster-size-on-recognition-scores
Twyman, T. (1981a, June 15). Progress in advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/progress-in-advertising-research
Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tv-advertising-pre-testing
Alpers, H. (1980a, June 15). Experiments in copy-testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experiments-in-copy-testing
Peltonen and Elg (1979a, November 01). The launching of two special interest magazines. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-launching-of-two-special-interest-magazines
Vanden Abeele and Butaye (1979a, June 15). Complementary of methods in copy-testing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/complementary-of-methods-in-copy-testing-
Larsen, T. (1978a, September 01). Analysis of new products on basis of results from several minor analyses and creative interpretation. ANA - ESOMAR. Retrieved September 27, 2024, from
Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test
Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test-german-