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Research papers

Fun, fast and easy

Human beings use two systems to make their decisions. One is fast and emotional, the other more difficult, ponderous and conscious. Research is prejudiced in favour of the latter. This presentation outlines the growing efforts to change that through...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Tom Ewing
April 7, 2013
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Citation

Ewing, T. (2013a, April 07). Fun, fast and easy. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/fun-fast-and-easy


Research papers

How cars really get bought

This presentation is based on a study designed to follow people as they made an important purchase decision - their next new car. The presenters found very different approaches and behaviours, and were able to track the real effect of ads (greater),...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Neel Desor, Robert Ellis
Company: COG Research Ltd.
September 13, 2012
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Citation

Desor and Ellis (2012a, September 13). How cars really get bought. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/how-cars-really-get-bought