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Smith, A. (1993a, June 15). Promoting media advertising against promotion spending. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/promoting-media-advertising-against-promotion-spending
McPheters, R. M. (1993a, June 15). The Family Circle study of schedule impact. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-family-circle-study-of-schedule-impact
Giner, J. A. (1992a, June 15). The screen paper. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-screen-paper
Greig, I. D. (1991a, June 15). Measuring the value of print advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-value-of-print-advertising
Forner, R. M. (1991a, June 15). David and Goliath. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/david-and-goliath
Pincott, G. (1991a, June 15). Planning effective press campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/planning-effective-press-campaigns
Berrol, E. (1991a, June 15). An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
Ullrich, S. (1991a, June 15). Too much of advertising and promotion is wasted. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/too-much-of-advertising-and-promotion-is-wasted
Speetzen, R. (1991a, June 15). The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity. ANA - ESOMAR. Retrieved September 27, 2024, from