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Dix, N. W. (1987a, June 15). Product testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-testing
Gold, L. N. (1986a, June 15). New technology contributions to new product and advertising strategy testing. ANA - ESOMAR. Retrieved September 27, 2024, from
Jacobs and Aldridge (1986a, June 15). Overseas research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/overseas-research
Farquharson , I. D. (1984a, June 15). The use of criteria rating and customer role play as an aid to problem definition. ANA - ESOMAR. Retrieved September 27, 2024, from
Baur and Doeblin (1983a, November 02). Choosing the right product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/choosing-the-right-product
Winter and Martin (1983a, June 15). Is 'taste' international. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-taste-international
Yorke, D. A. (1981a, October 01). New product buying behaviour. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-product-buying-behaviour
Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved September 27, 2024, from
, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms