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Dreyfuss, Danilo and Garrel (2009a, June 26). Fragrance innovation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/fragrance-innovation
Rens, Lee, Lau and Tang (2009a, April 07). Excitement drives successful innovation in Asian markets!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/excitement-drives-successful-innovation-in-asian-markets-
Jiques, L. O. (2008a, May 13). Once gotten, not forgotten. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/once-gotten-not-forgotten
Kumar and Narsimhan (2007a, September 19). Racing past the barriers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/racing-past-the-barriers
Casas, Peña and Sosa (2006a, October 08). Nokia colors. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/nokia-colors
Diamond and Markus (2005a, September 21). Transforming American Express. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/transforming-american-express
Kearon, J. (2005a, September 21). A fresh approach to concept testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-fresh-approach-to-concept-testing
Petit and Zazza (2005a, June 21). A theoretical and empirical study of product placement quality. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-theoretical-and-empirical-study-of-product-placement-quality
Itty, Moskowitz, McDonough and Gupton (2005a, May 15). Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses. ANA - ESOMAR. Retrieved September 27, 2024, from